Hello, Fresh Coast Hair Co. followers!
Hair grows whether we pay attention to it or not. But what if we did?
This space exists to explore hair beyond the appointment, the product, and the trend cycle — because hair is one of the most quietly human things about us. It carries our culture, our history, our grief, our joy, and sometimes our entire political moment, all without saying a word.
The beauty industry often sells insecurity as fast as it sells shampoo. I got into this work because I believe hair deserves more respect than that.
My hope is that you leave every post here more curious than when you arrived.
Scroll on. There's a lot to explore.
Hair is more than a style — it's a statement.
When we think about hair, we often think about color, cut, and the image we want to project. But hair has always told a much bigger story. It reflects our cultures, our lifestyles, and the political currents shaping the world around us.
As you explore the captions below, you'll discover how the events of governments and societies throughout history have found their expression through the way people wear their hair. It's fascinating — and it's closer to home than you might think.
So here's the question I'd like to leave you with: What hair trends are you noticing in the world around you right now — and why do you think they're happening?
There are no wrong answers. This is an open conversation, and I'd love to hear your perspective. If you have thoughts you'd like to share, reach out at freshcoasthaircompany@gmail.com — let's keep the dialogue going.
Until then, keep shining and growing right along with your hair.
💛 — Amanda, Fresh Coast Hair Co.
The politics of hair:
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Ancient Rome
In Ancient Rome hair style and color was used to signal status within government and society. Dyed blonde and red hair was a status symbol signifying wealth, and men were required to shave facial hair to serve in the senate. The most extravagant hair looks could only be achieved by the very wealthiest Romans, some of whom literally powdered their hair with gold dust Emperor Commodus was famously known for this practice — his bleached white hair dusted with gold was a direct signal of imperial power.
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American women during WW2
When millions of men left for war, women stepped into the workforce — and the factory floor changed everything about how they wore their hair. Long, loose styles were a hazard around machinery, so women pinned up, tucked in, and tied back. The turban, born out of pure necessity, became one of the most iconic accessories of the decade.
But women didn't abandon beauty. They redefined it.
The Victory Bob and Victory Rolls were more than practical hairstyles — they were symbols. The government framed grooming as patriotism. Looking polished wasn't vanity; it was morale. And with clothing heavily rationed, hair became the primary canvas for self-expression, growing more elaborate and intentional because creativity always finds an outlet.
Hair, as always, was telling a bigger story
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Black American women mid century-today
For Black women in America, hair has never just been hair.
By the time the Civil Rights Movement took hold in the 1960s, Black women had spent decades navigating a society that equated straight, Eurocentric hair with professionalism, respectability, and worth. Then something shifted.
The Afro changed everything. Worn proudly by activists like Angela Davis, it wasn't just a hairstyle — it was a declaration. Natural hair became inseparable from the Black Is Beautiful movement, a direct and powerful rejection of the standards that had long told Black women their hair was something to be fixed or hidden. To wear your crown natural was to say: I am enough, exactly as I am.
Then came the 1980s. The Reagan era's conservative cultural shift quietly pressured that movement back underground. Relaxers surged. The collective pride that had defined the Afro movement gave way to an era where assimilation, once again, felt like the safer path.
But the crown always comes back.
The 2000s and social media gave rise to a new natural hair movement — louder, more connected, and more unstoppable than before. And in 2019, the CROWN Act was introduced, legislation designed to legally protect Black women from discrimination based on their natural hair and protective styles in workplaces and schools. A law that, remarkably, still isn't federally passed.
The story of Black women's hair is a story of resilience, politics, and identity — worn right on top of their heads, for the world to see.
My hope is you take something with you!
If you’ve made it with me this far—thank you! You’ve reached the end of this month’s hair thoughts.
Come back soon for more of whatever’s rattling around in my stylist-slash-sociologist brain. I’ll be diving deeper into the history of hair in religion and how that has progressed through time.
Until then, take good care of yourself, enjoy the season, and—of course—have a Happy Spring!
💛 — Amanda
Until next time,
Amanda